Careers at ThermoFisher Scientific

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Job Description

The Social Media Lead will be responsible for both driving the strategy and execution this requires planning; optimizing, implementing and analyzing Social Media activities, including tools, governance, and education. The ideal candidate will help expand our social presence and engagement, possess a strong program management background and a strong background in Digital Marketing and Social Media management. You will demonstrate excellent leadership skills that map to Thermo Fisher Scientific core competencies. You must be able to develop and drive high-level strategic initiatives, but you can also roll up your sleeves, dig in and get the job done. You will also be excellent at driving results, being able to coordinate large, multi-functional projects on-time, anticipate bottlenecks, and balance the business needs versus technical constraints. You will be able to participate/influence other stakeholders and senior leaders across the company.

Key Responsibilities:

  • Lead the development and execution of a global Social Media strategy, communicate and drive forward the vision of Social Media for the company.
  • Lead and demonstrate understanding of new capabilities, keeping a pulse on the social media channel overall. Monitor and forecast digital trends, best practices, emerging technologies, and risks.
  • Develop a centralized set of best practices or reusable tools divisions can leverage to improve the effectiveness of their campaigns. Empower the team with knowledge, context and support to set them up for success.
  • Implement a formal training process on operational and strategic use of Social Media to help create consistency in tone, awareness of policies and procedures, and overall guidance on how to manage the pages.
  • Coordinate property specific business plans to ensure audience; voice and brand personality, tactics, metrics, content partnerships/syndication and processes are aligned to maintain these pages.
  • Partner with all cross-functional departments (IT, Customer Service, Talent Acquisition, Communications, R&D, Marketing, ebusiness, Sales etc.) to ensure social support across all business priorities.
  • Improve governance processes and manage access, proliferation, including leveraging IT to mitigate risk
  • Streamline and optimize the social customer care workflow
  • Develop and maintain social media crisis communications protocols
  • Improve and support search engine rankings
  • Develop a Listening strategy, monitor the trends and conversations, and translate insights into research and marketing plans.
  • Create a Social posting style guide; manage updates on FDA guidance related to social media channels.
  • Manage approved tools and develop standard monitoring and capturing of metrics that identify effectiveness of social initiatives and ensure adoption around the organization.
  • Develop and grow partnerships with other media companies, creative agencies, thought leaders, and influencers to help scale a relevant social footprint. Utilize these partnerships to amplify and highlight through our social media content.
  • Develop a formal social media content strategy to guide employees speaking on behalf of the organization
  • Negotiate and manage agency partnerships to enhance and ensure cost-effective marketing strategies; Manage expense forecasting and billing to ensure quality and accuracy.  
  • Effectively drive education & partnerships internally to include Division Pres, SVPs & Mrkt mgrs. to align communication campaigns to business. Develop recommendations on social media integration into business priorities that will change the way we do business today
  • Drive qualified leads through targeted social tactics and create social content with remarketing capabilities for lead generation

Minimum Requirements/Qualifications:

  • Education: Bachelor's degree in business/ marketing, or relevant experience
  • Experience: Minimum of 5-8 years’ experience working with brands in social media and digital marketing
  • Experience integrating social media across the B2B customer journies, from awareness through lead generation and loyalty
  • Outstanding analytical skills; comfortable working with, interpreting and presenting data
  • Demonstrates creative edge and has a clear track record of executing innovative campaigns
  • Deep understanding of social monitoring tools such as Radian6, Nuvi
  • Working knowledge of a variety of social media tools, community platforms, and measurement, advocacy, and training / education platforms such as HootSuite, Radian6, Nuvi, and Sprinklr
  • Outstanding writing skills, including the ability to author original written content, edit content received from others and handle quality-control and proof-reading for a high-volume workload
  • Ability to align closely with senior leaders while assuming responsibility for owning projects and delivering results
  • Track-record of individually creating and building buy-in for both multi-year and project-specific strategic communications plans, as well as supporting messages and content
  • Superb project management ability; establishes and/or refines relevant communications tools, templates, processes, guidelines, and calendars to effectively manage workflow
  • Must be comfortable presenting and communicating to management, and have ability to work with and coordinate feedback from internal and external cross functional teams
  • Ability to build strong partnerships with colleagues as well as executives and employees at multiple levels in other disciplines
  • Comfortable working in a fast-paced, dynamic environment with matrix teams

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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