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United Kingdom - Hemel Hempstead
Job Description
Job ID : 64097BR
Location : Hemel Hempstead - Remote
Job Title: Vertical Marketing Manager – Pharma & BioPharma
Group/Division: CMD Life Science

The Vertical Marketing Manager has responsibility for executing vertical marketing strategy, campaign development, vertical content, collateral development, and commercial team training for the Pharma & BioPharma market. This position will help build and nurture the Thermo Fisher Scientific brand and utilize voice-of-customer (VOC) to gauge customer perception and formulate action plans. The position is an integral part of the global marketing team and is a key interface with divisional marketing, strategic marketing, product marketing, commercial and regional teams. They support marketing planning and provide a view into strategic vertical market opportunities.

Essential Duties and Responsibilities
  • Drive vertical market strategy and support annual operating plan development with multiple business units, regional marketing and commercial organization and ensure strategic plan alignment.
  • Plan vertical campaigns to be deployed globally. Gauge and improve marketing performance and ROI.
  • Drive next generation instrumentation strategy with business units.
  • Identify, build statements of work and project manage collaborations with Key Opinion Leaders.
  • Capture Voice of Customer to be repurposed in various marketing tactics.
  • Build sales training content in the enablement of the commercial organization.
  • Manage and grow perception and visibility Thermo Fisher Scientific products, workflows and services to the Pharma & BioPharma industries. Utilize VOC to validate change.
  • Contribute to campaign messaging and create go to market deployment strategies.
  • Analyze and report out market, competitive, and application trends as well as new workflow opportunities for the assigned market areas.
  • Design and manage post-launch product workflow specific campaigns to support growth initiatives for the assigned market areas.

Minimum Education and Experience Requirements
  • Bachelor’s degree in Life Sciences, Biology, Biochemistry, Pharmacology, Chemistry, Medicinal Chemistry or Analytical Chemistry. MSc, Ph.D., or MBA highly desirable.
  • 5 years’ work experience with analytical or scientific technology.
  • Significant instrument market knowledge and keen understanding of Pharma, Biopharma or BioProcess industries. Work experience in those industries is highly desirable.
  • Commercial, sales training, project management, product management or product marketing experience would be an advantage.
  • Ability to travel up to 25%.
Knowledge, Skills, and Abilities
  • Knowledge of formulating global and/or vertical strategies.
  • Ability to improve marketing ROI to directly impact revenue.
  • Excellent strategic thinker with solid written and verbal communication skills.
  • Ability to plan, execute and measure with a strong sense of urgency to drive results.
  • Skilled in formulating and managing collaborations, sharing strategy, socializing tactics and reporting project progress.
  • Strong ability to form relationships with Commercial and Business Unit counterparts and influence without authority.
  • Ability to respond to commercial, market and internal stakeholder needs.
  • Highly self-motivated with the ability to manage and prioritize multiple parallel projects.
  • Ability to capture and interpret qualitative and quantitative Voice of Customer (VOC) or Voice of Key Opinion Leaders (VOKOL)
  • Ability and confidence to engage with KOLs.
  • Ability to distill key product or workflow tenets into impactful value propositions and marketing content.
  • Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

At Thermo Fisher Scientific, each one of our 65000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today http://jobs.thermofisher.com Ref: 64097BR


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