When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
- Develop strategic marketing plans including analysis of customer segments, competitor analysis, business trends, and market opportunities.
- Develop, execute, and measure engaging, bold tactical marketing plans that use a customer journey framework.
- Act as a brand ambassador: understand, uphold, and communicate our multi-brand strategy in all aspects of our marketing programs.
- Create and implement relevant marketing content across multiple channels, including web, video, social media, print, and more.
- Develop sales force training and customer education material in collaboration with product management, R&D, commercial teams, and channel partners
- Coordinate with global functions to ensure consistency with brand profiles and company standards.
- Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
- Work closely with regional marketing managers to build and execute marketing programs within their regions.
- May perform other related duties as required and/or assigned.
- Position Location: Carlsbad, CA
- 5+ years of experience developing a marketing strategy and successfully implementing tactical marketing plans to drive leads and opportunities for instrument, applications and/or complex assays in cell or molecular biology.
- Bachelor’s degree in Biology, Biochemistry, Cell Biology OR Bachelor’s degree in business, marketing, engineering or related degree.
- Strong business acumen and customer focus are essential.
- A strong record building alignment in cross-functional teams
- Exceptional communication, project management, and planning skills.
- Development of product marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
- Knowledge of: 4Ps, marketing communication mix, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution, content strategy/marketing, content audit, VOC research, customer journey maps and marketing automation technologies.
- Travel is required (25%)
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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