Direct Marketing Copywriter

Work Schedule

Environmental Conditions

Job Description

The copywriter will participate actively in creating meaningful content to help drive and deliver a clear narrative and unified voice across multiple touchpoints to attract and persuade a patient population for study trials. Has a willingness to collaborate alongside designers, digital producers, project managers, and strategic marketing planners to create assets that converts vital randomizations.

Responsibilities

• Uses creative problem-solving to come up with campaign ideas and copy for patient-facing recruitment, as well as internal creative projects to support all areas of the organization.
• Project manages campaigns from start to finish and updates key customers during various stages of the campaign development process.
• Is a quality check to ensure all deliverables are within brand and copy style guidelines and completed to a high standard of excellence.
• Interacts and collaborates with other groups including marketing and project managers.
• Conceptualize and draft campaign copy across various outreach channels; develop conceptual ideas and campaigns with meaningful narratives.
• Collaborate with key customers to create an agreed upon volume of work within a specific timeframe to meet the needs of global research for clinical trials.
• Participate in brainstorm sessions to ideate industry leading deliverables.
• Evangelizes and educate relevant teams on audience-centric content strategy standard processes as well as content governance.
• Understands and applies audience insights, personas, messaging and competitive information to shape content strategies.
• Identifies and recommends opportunities for content reuse.
• Understands and demonstrates industry trends to ensure content quality and relevance.
• Provides operational support for content strategy and creation, engaging cross-functional participants and handling the content calendar, workflow and deadlines.
• Writes and edits a mix of assets in support of the content plan and in the context of messaging, brand and editorial guidelines.

Relevant Skills & Qualifications

• Bachelor’s degree in marketing, advertising, media, film, communications or journalism or equivalent experience/training
• Prior experience working cross functionally and with all levels of customers
• Exceptional writing skills and an ability to craft compelling messaging that moves people to action across all media
• Understanding of the creative process and integrated marketing, including audio, video, print, experiential and digital fields; and know how to weave ideas and write copy across all of them
• Ability to develop and complete big ideas from beginning to end, and keep deliverables on time
• Excellent writing and editing skills including strong attention to detail
• Excellent time management and organizational skills
• Desire to work in a fast-paced environment that values timely completion